Articles
Practical guides from real projects.
Guides, client stories and notes from the lab, sorted by topic. Written for the people who run a store or a site day to day.
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ADA Website Compliance for B2B Companies on WordPress: What You Need, and What You Don't
A practical ADA website compliance guide for B2B WordPress owners: accessibility checks, WCAG, remediation, and why a plugin is not proof of compliance.
AI Overviews SEO for DTC and B2B Brands: When Google Answers First
What changes when Google answers first? #10 explains AI Overviews SEO for DTC and B2B brands, from content priorities to citation and conversion reporting.
AI Search Visibility Audits for Brands
How #10 helps brands measure visibility in AI search across Google AI Overviews, ChatGPT, Perplexity, and other answer engines.
AI Visibility for DTC and B2B Brands: Measuring Citations
Measure AI visibility with #10's guide to fixed buyer prompts, citation rates, competitor comparisons, and reporting that separates mentions from results.
Brand Guidelines for DTC and B2B Teams: What to Include and How to Use Them
What should brand guidelines include? #10 explains logo, color, type, voice, templates, and ownership rules that help DTC and B2B teams stay consistent.
ChatGPT SEO for DTC and B2B Brands: Getting Recommended in Answers
How #10 approaches ChatGPT SEO for DTC and B2B brands: clear positioning, buyer-focused answers, verifiable proof, and a platform-specific measurement plan.
AI Overview Optimization for DTC and B2B Brands: What Gets a Page Cited
Learn how to rank in AI Overviews with #10's approach to clear answers, verifiable proof, technical eligibility and citation tracking for DTC and B2B brands.
LLM SEO for DTC and B2B Brands
Learn how #10 approaches LLM SEO for DTC and B2B brands: source-backed answers, clear attribution, content review, and AI-citation measurement.
Generative Engine Optimization for Ecommerce Brands
How ecommerce brands get cited by AI assistants, and what to fix first.
Klaviyo List Cleaning Guide
Lower your Klaviyo bill and land in more inboxes by cleaning the list you already have.
How we cleaned a Klaviyo list
What we removed, what we kept, and what it did to deliverability.
Black Friday Ecommerce Strategy Guide for BFCM 2026
Offers, email and SMS, site readiness and the follow-up, working back from November 27.
AI and Machine Learning in Ecommerce
Where AI already earns its keep in a store, and where it doesn't yet.
Optimizing Mobile User Experience in Ecommerce
Where mobile shoppers give up, and how to keep them going.
How to Start a Successful Shopify Store
The decisions that matter before launch, from theme to payments.
Hyper-Personalization in Ecommerce: 10 Questions
What personalization can do for a store, and what it takes to run.
Improving Usability Through Micro-Interactions
The small moments of feedback that make a store feel easy to use.
Nothing yet on that. Ask us, and it might be the next one.
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