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#10 Labs · the receptionist

It answers the phone so we don't have to.

An AI that picks up our line, tells a buyer from a sales pitch and puts the real calls through. Everyone else gets a polite answer and a note in our call log. Here are three sample calls, with what it noticed along the way.

IdeaDramatized examples. The callers and companies are made up, the voices are synthetic, and no phone line is connected yet.

Sound plays only when you press Play, and the site's own soundtrack pauses until the call ends.

Sample call 1 · 0:35

A real prospect

A tea company owner wants a Shopify redesign before the holidays.

Put through

Transcript

  1. ReceptionistAI

    Thanks for calling #10. I'm the AI receptionist, and I take notes for the team. How can I help?

  2. Dana

    Hi. I run a small tea company, Larkspur Tea, and our Shopify store is honestly falling apart. We want a redesign before the holidays.

  3. ReceptionistAI

    Got it. Is the company yours, and do you have a rough budget in mind?

  4. Dana

    I co-own it. We've set aside somewhere around thirty thousand.

  5. ReceptionistAI

    Thanks, Dana. That sounds like something the team would want to hear about. Can I put you through now?

  6. Dana

    Yes, please.

  7. ReceptionistAI

    Connecting you. If nobody picks up in thirty seconds, I'll take a message so you're not stuck on hold.

Sample call 2 · 0:35

An SEO cold pitch

A caller promises guaranteed first-page rankings and asks for the owner.

Declined and logged

Transcript

  1. ReceptionistAI

    Thanks for calling #10. I'm the AI receptionist, and I take notes for the team. How can I help?

  2. Brad

    Hey there! Quick question. Who handles your Google rankings? We found some serious SEO issues on your site, and we can get you to page one, guaranteed.

  3. ReceptionistAI

    Thanks for reaching out. Are you calling about a project you'd like #10 to do for you?

  4. Brad

    Well, no, we'd be doing the work for you. If I could just get fifteen minutes with the owner.

  5. ReceptionistAI

    We're not looking for SEO help right now, so I won't put you through. If anything changes, the team reads info@nr10.com. Have a good day.

  6. Brad

    Oh. Sure, okay. Thanks.

Sample call 3 · 0:44

An existing client

A client's contact form stopped sending, with a sale coming up.

Message taken

Transcript

  1. ReceptionistAI

    Thanks for calling #10. I'm the AI receptionist, and I take notes for the team. How can I help?

  2. Priya

    Hi, it's Priya from Hollow Oak Furniture. You built our WordPress site, and the contact form stopped sending us emails yesterday.

  3. ReceptionistAI

    Sorry about that, Priya. The team is in a meeting right now. Is the whole site down, or just the form?

  4. Priya

    Just the form. The site's fine. But we have a sale this weekend, so it matters.

  5. ReceptionistAI

    Understood. I'll mark it urgent so it's the first thing they see. Is email the best way to reach you?

  6. Priya

    Yes, the address you have on file. Thanks.

  7. ReceptionistAI

    Done. The team will reply by email. Good luck with the sale.

How it would work

One line, a short note.

We'd start small: one extension of our existing phone line forwarded to the receptionist, for a few weeks, before it touches anything else.

  1. 01

    It says what it is

    Every call opens with the receptionist saying it's an AI and that it takes notes. If we ever record calls, it says that too.

  2. 02

    It listens for a few things

    Who's calling, whether they want to buy or to sell, what they need, and how soon. A couple of questions is usually enough.

  3. 03

    It routes the call

    Real prospects and urgent client calls go through to a person. Pitches get a polite no. Anyone who isn't put through can leave a message.

  4. 04

    It writes the note

    Every call ends as a short note in our call log, read with the rest of the day's work. No new alerts, no extra inbox.

The test we'd hold it to: over four weeks, no real prospect lost, and we agree with how it handled 9 calls out of 10.

Want one for your phone line?

We build this kind of AI into small businesses: receptionists, intake, follow-up. Tell us what eats your day.

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